Sep 12, 2020
If you’re like most doctors, you tend to overcomplicate and overanalyze things. Case in point: Developing a product, such as an online course. Unlike medicine: launching a product is generally not a life and death decision. As my mentor would say, it doesn’t have to be perfect or great, it just has to be good enough. If you have the solution to help another human, most rational people won’t care that your graphic is a little off-center or your sales copy has too many run-on sentences.
They just want to believe your course solves their problem. I’ve seen too many doctor entrepreneurs procrastinate and perseverate and eventually never release that product, because it has to be perfect. Spoiler alert: It’s never going to be perfect.
One way to overcome this is by creating what’s known as a minimum viable product. At the end of the podcast, I’ll give you a step by step approach to launching your next great idea out into the world, that will save you time, money, and headaches.
“Perfect is the enemy of the good” — Voltaire.
Claim Your Copy of My Book for Free - “The Positioned Physician”: