May 16, 2020
As someone who consult with doctors to become better entrepreneurs, a significant hurdle is selling. As physicians we’re not used to selling ourselves, let alone selling products and services. No one wants to have that “used car salesman” vibe, but if you truly believe your product or service can help someone one, how else will they find out that you have a business?
One of my favorite ways of selling is through education. Today we discuss the importance of lead magnets, creating a piece of content that does the selling for you through education. After the end of this episode, you’ll learn the 6 factors that go into determining the “perfect” lead magnet, that has enabled our companies to sell thousands of products online.
GET MY FREE GIFT: Can I send you a free copy of my new book “The Positioned Physician”? ($19.95 Value) It details how to structure your medical career and avoid trading time for dollars - and It’s my gift to you (just cover a small shipping fee).